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Let’s Talk About the Coleco Chameleon

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This past weekend at the Toy Fair 2016, Coleco (yes the Connecticut Leather Company that was also responsible for the ColecoVision in 1982) announced the Coleco Chameleon.  If that shell in the top image looks familiar it’s for several reasons.  You may have noticed it’s a re-purposed Atari Jaguar shell, which the manufacturer has legally acquired.  You may also seem to remember something that looks like it in the past, which is the Retro VGS console that is the exact same item.  Basically the Coleco Chameleon is a failed project from late last year that has been brought back to life in a re-branding attempt that coincides with a Chicago-based firm, River West Brands, to bring back the Coleco name.  While the retro gamer in me likes the heart behind it – and trust me, having met and spoken with Retro VGS president Mike Kennedy, his love is legit – the Coleco Chameleon is a merging of nostalgic minds who won’t let go of the past in conjunction with money-hungry corporations looking to make a quick buck off people like us.  I haven’t seen anyone cover the actual grassroots concept of the the idea behind the Retro VGS/Coleco Chameleon with any degree of actual fact checking, true helpful information, or even a hint as to what this could be.  Even my beloved CNET let me down with this lackluster hype piece from earlier this week (and it’s from my favorite writer, Jeff Bakalar, whom I loved pre-Beastcast).  Let’s take a good long look at the Coleco Chameleon, it’s trek to this point, and determine if there’s any reason you should care that on February 26 the Kickstarter gives you the opportunity at one.   (NOTE: There is an 02/22/2016 update to this article that appears at the bottom.)

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Written by Fred Rojas

February 18, 2016 at 4:55 pm