Gaming History 101

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Feature: Mascots

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Mascots, you have to love them.  No, wait, you don’t.  For the most part mascots have been one of the dark spots on a game publisher’s marketing blitz.  At first there was only one iconic mascot, Mario from Super Mario Bros., and frankly he was an accidental mascot that Nintendo had never imagined would become its poster child.  After Mario other companies were consistently trying to establish mascots no matter the negative cost to the consumer.  Mario is an exception not because he’s a particularly good or mistakenly genius mascot, he’s just iconic because his game was the catalyst to the return of video games after the crash of 1983.  During the mid 80s Nintendo established a handful of strong franchises that are beloved by many fans and despite Mario being the “leader” per se, he’s definitely not alone when Nintendo wants to sell a product.  I would argue that Link (from Legend of Zelda), Kirby (from Kirby’s Dream Land), Pikachu (from Pokemon), and to certain extent Donkey Kong (from Donkey Kong/Donkey Kong Country) and Samus (from Metroid).  Much like Disney, Nintendo brings with it a cast of characters and franchises that all assist the overall brand in creating long running quality games.  Everyone wanted to have that same wonderful family in the 90s (all of the above named characters had at least one title on the NES by 1992), but they seemed to miss the point that these characters were not created to be mascots, they just happened to get popular enough to become mascots.

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Written by Fred Rojas

August 6, 2012 at 5:02 pm