Gaming History 101

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Posts Tagged ‘shigeru

Storytelling: How Shigeru Miyamoto Saved NOA

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When Nintendo decided to move over to America, it wasn’t to begin the world of the NES but rather to establish a market for arcade games.  Nintendo of America (NOA) had struggled ever since it migrated to the United States, complete with difficulty finding a home base in both New York and New Jersey, eventually staying for good in the Seattle area.  At the time Nintendo’s owner, a gruff businessman by the name of Hiroshi Yamauchi, had inherited the company and vowed to make it into the powerhouse it eventually became.  Yamauchi recently warmed up to his son-in-law, Minoru Arakawa, and decided to make him in charge of Nintendo’s American migration thanks to his free-spirited nature, familiarity with the country and ability to overwork himself.  Now Arakawa was attempting to find the big arcade game that would put NOA on the map like Space Invaders had done for Taito.  That game was to be a linear space shooter called Radarscope.

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Written by Fred Rojas

January 27, 2012 at 2:44 pm